Google Reviews integration
Connect Google Reviews and Swoop asks the staff who were there why your rating or review volume moved.
Why a human answer beats another chart
A rating slipping a tenth of a point is invisible day to day and obvious to whoever worked those shifts. Ask within the week and you get the reason; ask next quarter and you get a guess.
What Swoop watches
Read-only, and only what you point it at.
- Average rating
- Total review count
History builds daily. Google Reviews reports only today’s value, so Swoop samples it once a day and keeps the series itself. That means it can’t raise a signal the day you connect it — expect about a week before trends are meaningful.
Goals you can track from this
Swoop reads what Google Reviews already reports and proposes a goal with your own numbers in it — a baseline, a target you can change, and who to ask about it each week. Nothing is asked of anyone until you accept one.
What it asks, and who it asks
Questions are phrased from the change, never from a theory about the cause — a leading question gets you agreement instead of information.
The signal
Average rating slides over a fortnight
It asks
“What's been happening on shift that customers might be reacting to?”
Routed to: The people who worked those days, by location
The signal
Review volume drops sharply
It asks
“Has anything changed in how or when we ask people for a review?”
Routed to: Whoever owns the customer follow-up
The signal
One location diverges from the others
It asks
“What's different about this site right now?”
Routed to: That location's team and its manager
Usually answered by: Front-line staff and location managers. Answering is free and unlimited on every plan — you are never billed for the people who reply.
Connecting it
This one takes a little setup. A Google Maps API key, which needs a Cloud project with billing enabled — Places requests are charged beyond Google's free monthly credit.
- 01Google Place ID
Find it with Google's Place ID finder, or search your business on Google Maps and copy the ID from the URL.
- 02Google Maps API key
Google Cloud: enable the Places API, then create an API key. Restrict it to Places to be safe.
- 03Choose what it may watch
Every source states what it is allowed to look at. Ingesting everything available is how this becomes another dashboard nobody opens.
Credentials are stored in your own infrastructure and used read-only. Nothing is ever written back to Google Reviews, and answers are synthesized by an open-source model on Amazon Bedrock inside your own AWS account — no foundational-model vendor sees your data.
Connect Google Reviews and ask your first question
Free to start, and you only pay for panels that answer. A question nobody responds to, one that duplicates a live one, or one answered from what your people already told us costs nothing.
Start free